SET MANAGEMENT — CONTENT-LED GROWTH AGENCY
Premium creatives, sales infrastructure and growth strategy for ambitious businesses.
02 / Our philosophy
Equally, there is very little point building an incredible sales system if nobody is entering it.
We combine both.
03 / The framework
Content
Someone discovers the business through work worth watching.
Conversation
Interest becomes a message, an enquiry, an application.
Call
Follow-up turns it into a booked call — and they show up.
Customer
They buy. And the result is tracked.
04 / Film & photography
05 / What we do
Cinematic brand films, founder-led content, photography, drone and post-production — made to stop the scroll.
We don't arrive asking what to film. We find what's worth showing, then build the hooks, scripts and strategy around it.
Somewhere for the attention to go. CRM, lead capture, automation and tracking — so you know what every lead was worth.
For deeper partnerships we operate inside the sales function itself — strategy, teams, coaching and KPIs.
We can operate much deeper inside a company than a normal content agency. That's the point.
06 / The SET system
They discover the business.
Creative
They watch the content.
Creative
They become interested.
Creative
They take an action.
Infrastructure
They become a lead.
Infrastructure
They receive follow-up.
Infrastructure
They book a call.
Conversion
They show up.
Conversion
They buy.
Conversion
The result is tracked.
Tracking
07 / Client results
Before the cameras, there were sales systems. Selected results from the client operations we built and ran.
Cash collected by one client over approximately nine months working with SET.
Typical monthly revenue for established clients, generated through the systems and sales infrastructure we implemented and operated.
£0K–£0KSales representatives managed at peak, across client operations.
08 / Our own proof — No Barking
~£10K
In its first 3 days
Henry built an audience of almost 500,000 through founder-led content. Then we launched our own clothing brand.
Audience, creative direction, storytelling and product positioning — connected to lead capture, follow-up and conversion infrastructure. The same approach we bring to clients.
No Barking is SET's own brand — shown separately from client results.
09 / Ways we work
Every engagement is scoped to the business — production, travel, volume and complexity. Deliverables are always tailored.
For businesses with a strong sales process that need significantly better, more consistent creative.
We don't just create the attention. We build somewhere for it to go.
Our deepest partnership. SET becomes an extension of your growth team.
10 / The founders
Both of us come from sales. Both of us make content. We simply lead different sides of the work.
Co-founder / Production & Systems
Production + Systems + Sales experience
Behind the camera and behind the pipeline.
Freddie leads the technical production — videography, photography, editing and shoot planning — alongside the systems that make attention useful: CRM, pipelines, automation, lead tracking, reporting and customer journeys.
Co-founder / Creative & Strategy
Creative + Strategy + Sales experience
Almost 500,000 followers. Built from scratch.
Henry leads creative direction — hooks, storytelling, founder-led content and what makes people watch. He also leads much of SET's sales strategy: team management, coaching, processes, KPIs and call reviews.
11 / Why creative + sales
Beautiful content. Views. Attention.
But nowhere for it to go.
Great systems. Great sales process.
But nobody entering them.
SET Management
The front end and the back end of growth — finally in the same room.
12 / Who we work with
The business is good.
The product is good.
The business is ambitious.
There's something worth showing people.
Ambitious, established, often founder-led. Based in the UK — working UK-wide and, for the right projects, internationally.
13 / Apply
We work with a limited number of businesses at a time. Tell us about yours.